In Simple Terms,
The Cube is…

In an article by Karl Friston, a neuroscientist, he discusses a rule governing the brain called the "free-energy principle." This principle essentially means that our brains continue to practice predicting what will happen next in our daily lives, as a protective measure so that we don't feel too surprised or confused by life’s random circumstances.

Playing with The Cube is like giving your brain fun, engaging puzzles. When you play these games, your brain practices making better guesses. This helps you feel more comfortable and less worried when new things happen, because your brain has become quite good at understanding what's going on and what might happen next.

So, The Cube is like a special tool for your brain. It helps your brain learn, play, and feel better about all the new and different things you see and do every day.